Kerry McCoy, Founder of Friends of Dreamland Ballroom and President of Arkansas Flag and Banner, is a native of Little Rock where she has served as a community leader and visionary. She first fell in love with the Taborian Hall in 1991 and rescued it from ruin.


The Dreamland Ballroom a love story … In Kerry's words

I first fell in love with the Taborian Hall from its outside appearance, a stately, three story, red brick building, standing alone on I-630, abandoned, with a huge hole in the roof, letting in the sun and rain.  I always envisioned, my company, Arkansas Flag and Banner, housed in a building of such grandeur.

After driving by many times, I finally got up the courage to come inside.  Stepping over debris and skirting the homeless people, I worked my way to the third floor and… it was beyond love at first site.  Because the roof was missing, birds were flying around and the sun was illuminating the scene.  Staring across the open hole, in the floor, to the Dreamland stage and box seats, I had a feeling that was indescribable, a kind of euphoria.  It could have been because I was pregnant, with my third child, and my nesting instincts were heightened, but whatever it was it sent me on a chain reaction that I have never regretted.

I love this old building and have had many offers to purchase it, renovate it, make a club of it, or some apartments and even a school, but I keep to my original vision.  Maybe not the best business decision, but a decision of the heart; to renovate the Dreamland Ballroom into an event center to be shared with the whole community.

If you are ever lucky enough to go upstairs and see the Dreamland, I think you will feel its magic too.  I have become accustomed to the aura but people tell me, upon seeing it for the first time… it still feels indescribable.

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Below are photos of what Taborian Hall looked like in 1991 and during reconstruction to replace the roof of the nearly 100 year old structure.

Help Kerry and the rest of the Friends of Dreamland to continue to renovate and revive this Little Rock landmark.

Dancing into Dreamland 2016

Dancing into Dreamland 2015

 Temple of Dreams

 Dreamland in the Movies